Just My Luck
oct 29 to dec 12
welcome to
the table
5 thursdays. 20 new pieces. a new bogo free category every week, plus prizes you can only win, never buy. then a cyber monday mystery sale. then 12 spins of christmas. we're dealing out poker chips, bingo cards & some seriously good prizes, like a full year of burnt toast. here's everything you need to know to play, stack & cash out. good luck, babe. you won't need it, but still.
the house rules
new drop every thursday, 4pm pt. 2 new originals + 2 new graphics (plus restocks).
bogo free, new category weekly. buy one, get one free on select styles. runs thursday 4pm pt to the next thursday 3:59pm pt, then it switches.
free gift with $150+. the first 100 orders of $150+ each week get an exclusive gift. never sold, only earned.
free poker chip. the first 400 orders each week get a chip. new color every week. stack different colors for bigger prize entries.
scratch-off in every order. no minimum. every ticket wins something, big or small.
no codes. no hoops. just show up thursday at 4pm pt.
plan your play
each week starts thursday at 4pm pt and ends the next thursday at 3:59pm pt. all times pacific.
mystery sale. 24 hours only. you will not want to miss it.
something new every day plus a daily doorbuster. nobody knows where the wheel lands until the day.
graphic tees, crewnecks and hats are never part of bogo free.
stack your
chips
every thursday drop comes with a new chip color. collect them, stack them & turn them in for a shot at the big prizes. the more colors you stack, the more you can win.
how to earn a chip
- the first 400 orders each week get a poker chip with their order. one chip per order.
- chips start with the thursday drop at 4pm pt & run until they're gone or the next color drops, whichever comes first.
- the first 100 orders of $150+ (before fees & tax) each week get their chip plus that week's free gift.
- want to play without buying? you can. see free entry below.
what your chips can win
each chip is a different color, so your stack counts the colors you've collected. doubles of the same color count once. stacks unlock every prize below them too, so 5 colors enters you in all three drawings.
entry to win any burnt toast piece you want. 3 winners.
entry to win a full 3-piece outfit. 2 winners.
entry to win bt for a year: one piece every month for 12 months. 1 winner.
how to cash in
- snap a photo of your chip. can't find it? your order number works too.
- fill out the entry form for each chip color you have (pink, blue, orange, green & yellow) in your burnt toast rewards account or at this entry form.
- submit all entries by dec 20 at 11:59pm pt.
- winners are drawn at random & announced by dec 31.
free entry (no purchase necessary)
open that week's chip form & select "claim my free entry." you get one free entry per person per chip week, submitted during that week's window (thursday 4pm pt to the next thursday 3:59pm pt, week 5 ends sun nov 29 at 11:59pm pt). free entry stays open all week, even if the chips run out. each free entry counts as one chip of that week's color, so free entries can stack to all three prizes too.
12 spins
bingo
while the 12 spins of christmas run (dec 1 to 12), your bingo card is live. every square is a mini challenge. complete it, save the proof, mark it off. the free space is on the house.
get your card
it's on the back of your just my luck zine. no zine? download & print the card here, or grab it from our instagram.
play
- complete squares between dec 1 & dec 12. squares done outside those dates don't count.
- exception: the "buy a full look in Q4" square counts any qualifying order from oct 29 to dec 12.
- save proof for every square: a screenshot, photo, link or order number.
- social media squares need a saved screenshot to verify.
what you can win
bigger patterns unlock every prize below them, so a blackout enters you in all three drawings.
any 5 in a row, across, down or diagonal: entry to win any burnt toast piece you want. 3 winners.
the full top row + the full middle column: entry to win a full 3-piece outfit. 2 winners.
every square: entry to win bt for a year. 1 winner.
how to cash out
- open the bingo entry form in your burnt toast rewards account or at this entry form. it's sectioned by row color so you can find your squares fast.
- add your proof for each square you completed.
- submit by dec 20 at 11:59pm pt. one card per person.
- winners are drawn at random & announced by dec 31.
free entry (no purchase necessary)
some squares involve an order, but you never have to buy anything to play. during the 12 spins of christmas, select "claim my free entry" on the bingo form & submit. you get one entry into each bingo drawing, the same as a full blackout card. one free entry per person, submitted by dec 12 at 11:59pm pt.
faq
do i need a code?
nope. bogo free applies automatically to that week's select styles at checkout.
what counts for the free gift?
the first 100 orders of $150+ (before fees & tax) each week, starting thursday at 4pm pt. while supplies last. the gifts are never sold.
when does bogo switch?
each bogo ends thursday at 3:59pm pt and the next one starts at 4pm pt. week 1 sets run thu oct 29 at 4pm pt until thu nov 5 at 3:59pm pt. week 5 is the exception: it starts thu nov 26 at 4pm pt and ends sun nov 29 at 11:59pm pt.
do chips or scratch tickets come with every order?
scratch tickets: yes, every order, no minimum, and every ticket wins something. chips: first 400 orders each week, while supplies last.
i got two chips of the same color. do they count twice?
doubles count once. your stack is the number of different colors you have.
lost my chip. now what?
your order number works too. enter it on that color's form.
can i win more than once?
nope, one prize per person across chips and bingo. stack all you want for more chances, but once you win, you're out of the other drawings.
do i have to buy something to win?
no purchase necessary. see free entry in the chips and bingo sections, plus the official rules below.
official rules
tap to read the official rules
Just My Luck Poker Chip Giveaway and 12 Spins Bingo Giveaway (the "Giveaways")
NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED.
1. Sponsor. The Giveaways are sponsored by Burnt Toast Label, 2606-B Jackson Hwy, Chehalis, WA 98532 ("Sponsor").
2. Eligibility. Open to legal residents of the 50 United States and the District of Columbia who are 18 or older at the time of entry. Not eligible: employees and contractors of Sponsor and their immediate family and household members. Void where prohibited or restricted by law.
3. Entry periods. All times are Pacific Time, and Sponsor's clock is the official timekeeper.
- Poker Chip Giveaway: five weekly chip windows: Pink, Oct 29, 2026 at 4:00pm to Nov 5, 2026 at 3:59pm. Blue, Nov 5 at 4:00pm to Nov 12 at 3:59pm. Orange, Nov 12 at 4:00pm to Nov 19 at 3:59pm. Green, Nov 19 at 4:00pm to Nov 26 at 3:59pm. Yellow, Nov 26 at 4:00pm to Nov 29, 2026 at 11:59pm. Entries must be received by Dec 20, 2026 at 11:59pm. No purchase entries must be received within their chip color's window.
- Bingo Giveaway: squares must be completed between Dec 1, 2026 at 12:00am and Dec 12, 2026 at 11:59pm. Exception: the "Buy a full look in Q4" square counts any qualifying order placed between Oct 29, 2026 at 4:00pm and Dec 12, 2026 at 11:59pm. Entries must be received by Dec 20, 2026 at 11:59pm. No purchase entries must be received by Dec 12, 2026 at 11:59pm.
4. How to enter: Poker Chip Giveaway.
- With a purchase: the first 400 orders placed on burnttoastlabel.com during each chip window receive one poker chip per order, while supplies last. Chip distribution ends when that week's chips run out or the window closes, whichever comes first. To enter, submit the official entry form for that chip's color at tally.so/r/8NNVkY with your name, email address, and a photo of the chip or your order number.
- Without a purchase: submit the official entry form for that window's chip color at tally.so/r/8NNVkY and select "Claim my free entry" during that chip window. Free entry is available for the full chip window, even if chips run out. Limit one free entry per person per chip window. Each free entry counts as one chip of that window's color.
- Stacks: each different chip color counts once toward your stack, whether it was earned with an order or a free entry. Extra chips of the same color do not add to your stack. A stack of 1 color enters you in the Tier 1 drawing. A stack of 3 colors also enters you in the Tier 2 drawing, and a stack of 5 colors enters you in all three drawings.
5. How to enter: Bingo Giveaway.
- Play: complete squares on the official Just My Luck bingo card, available in the printed zine and at burnttoastlabel.com. Submit the bingo entry form at tally.so/r/X558aP with proof for each completed square, such as a screenshot, photo, link or order number. The center free space counts as completed.
- Patterns: a bingo line (5 squares in a row, column or diagonal) enters you in the Tier 1 drawing. A T shape (the full top row and the full middle column) also enters you in the Tier 2 drawing, and a blackout (all 25 squares) enters you in all three drawings.
- Without a purchase: submit the bingo entry form at tally.so/r/X558aP and select "Claim my free entry" by Dec 12, 2026 at 11:59pm. Each free entry gets one entry into each of the three bingo drawings.
- Limits: one bingo card entry and one free entry per person. Social media squares require a saved screenshot to verify.
6. Entry conditions. Chips have no cash value and cannot be sold, traded or transferred. Entries must be submitted by the person who placed the qualifying order or completed the squares. Incomplete, illegible, late, duplicate, automated or falsified entries are void. Sponsor may verify any chip, order, square or proof and disqualify any entry that does not meet these rules.
7. Prizes. Each Giveaway awards the following prizes. Prize items are chosen by the winner from Burnt Toast styles available at the time of redemption, subject to size and stock availability. U.S. shipping is included at no cost to the winner. ARV is approximate retail value of the product.
- Tier 1: one Burnt Toast piece of the winner's choice. 3 winners per Giveaway. ARV up to $179 each.
- Tier 2: one 3-piece Burnt Toast outfit of the winner's choice, up to $411 total retail value. 2 winners per Giveaway. ARV up to $411 each.
- Tier 3: BT for a year: one Burnt Toast piece (up to $179 retail value) per month for 12 consecutive months, ordered any day of each month. 1 winner per Giveaway. ARV up to $2,148.
Total ARV per Giveaway: up to $3,507. Prizes cannot be transferred or exchanged for cash. Sponsor may substitute a prize of equal or greater value. Winners are responsible for any applicable taxes, and winners of prizes valued at $600 or more must provide a completed IRS Form W-9 to receive their prize. For BT for a year, a month that passes without an order is forfeited.
8. Drawings and odds. Winners are selected in random drawings held between Dec 21, 2026 and Dec 31, 2026 from all eligible entries in each tier. Each Giveaway has three separate drawings, one per tier. Odds depend on the number of eligible entries received. Limit one prize per person across both Giveaways. Drawings are held in order from Tier 3 to Tier 1, and anyone already selected as a winner is removed from all remaining drawings.
9. Winner notification. Winners will be notified by email and/or Instagram DM from @burnttoastlabel by Dec 31, 2026. Winners have 7 days to respond and may be asked to confirm eligibility. If a winner doesn't respond, is ineligible or can't accept the prize, an alternate winner may be drawn. We will never ask you for payment, a password or card details to claim a prize.
10. Publicity. Except where prohibited by law, entering gives Sponsor permission to announce winners' first names and social media handles without additional compensation.
11. Social media release. These Giveaways are not sponsored, endorsed or administered by, or associated with, Instagram, Facebook, Meta or TikTok. Entrants release those platforms from all liability.
12. General conditions. Sponsor may cancel, suspend or modify a Giveaway if fraud, technical failure or any other factor impairs its fairness or integrity. Sponsor is not responsible for lost, late, misdirected or incomplete entries or for technical problems with any form, website or network. By entering, entrants agree to these Official Rules and Sponsor's decisions, which are final.
13. Limitation of liability. By entering, entrants release Sponsor and its employees and agents from any liability for injury, loss or damage arising from participation in a Giveaway or from accepting or using a prize.
14. Privacy. Information collected through the entry forms is used to run the Giveaways, as described in our Privacy Policy. Entering does not subscribe you to marketing emails or texts unless you choose to sign up.
15. Governing law. These Official Rules are governed by the laws of the State of Washington.
16. Winners list and questions. For a winners list or questions about these rules, email info@burnttoastlabel.com by Jan 31, 2027.